TASK B

A successful young entrepreneurs who become the phenomenon  is a man who has five traits like  initiative, versatility, ability to learn from mistake, foresight integrity and reliability. The people that we means is a Dato Alif Shukri Kamaruzzaman which popular with his fancy motto "Terlajak Laris!". He have five entrepreneurial that we going to  explain how he demonstrates.

Initiative is very important in our daily lives. In business, initiative crucial to improve public demand for a product. So the company Dato Aliff Syukri has been initiative variety of products to customers. D'Health products that have four  main product of basic rhino, slimming products, health drinks woman and lipstick and lip treatment nowadays almost 90 new product lines. But he aims to be producing more than 100 products of various fungi health in the future. Among the products is the recent likes Herbal Detox, Bedak Padat Aura Persona Bintang, Premium Diet Plus Fibre, Diamond Foundation, Juice Perawan Plus Collagen, Glow BWhite, Mukjizat Soap Herbal Body Scrub, Pro Montok, Primadona Gold Premix Coffee, Krim Mutiara Gold, Krim Panas Berherba- Makbul Munajat 3 in 1, Jus Arjuna Maxx, Cincin Pacak Arjuna, Gegetah Cinta, Lunas Resdong and more product.  For example, lipstick collagen treatment is priced at RM 25.00 may be owned by different segments of society. Maybe if branded products such as Maybeline New York already reached RM 30 more. But through this lipstick, has occurred initiative of function to redden lips balms and lipstick rouge collagen that allows dry lips, lipstick does not last long, peeling, sensitive, dark and unattractive can be treated with herbs d' treatment lipstick that will have sexy lips  and naturally rosy. Its serve as exciters natural lip according to body temperature and blood, moisturizes dry and chapped lips, also suitable for dark lips due to smoking and heredity, suitable for use by men and women and can be stored at room temperature place (30'-35 'C).

He is an entrepreneur who is capable in various matters. It is not just because he is a clever develop cosmetic company but also clever use of effective advertising and unconventional to attract consumers. Through this approach, it can be observed that when an advertisement for his goods broadcast on television, it will attract people to know the goods sold. For example, products and Whitening Lotion Whitening Milk Collagen that advertises a woman wearing thick makeup on his face, but when you see the hand, looks like the girl Revelation. So he recommend using these lotions not only advance only for the white but can also be in the hands, feet, body and anywhere in the application. Perform various tasks simultaneously, including drivers and marketing agency. He also does not shy to promote its brand in the night market because he believes its products are products affordable to all segments of society. The company was founded in September 2010, initially only operate at many stores on the second floor with only one employee. But now, the company has moved into a four-storey building with a total of 15 employees and has resulted in nearly 30 new product lines. In fact, the product is produced in our own mill. He uses Aliff Manufacturing Sdn Bhd Herbs like Watie Elite celebrity spokespersons products to attract customers make their products not only in Malaysia but also Singapore and Brunei. Outstanding once again about the product he is 100 percent ingredients derived from herbs and also low compared with other health products in the market. D'Herbs products can be found for as low as RM15 concentration of people in each location, including night markets, farmers markets, pharmacies, herbal shops, and outlets D'Herbs itself. Additionally, most products will be used as a model artist. But he uses himself in every advertisement that assisted by artists as ambassadors no product without his presence. He also became a model for its products. Subsequently, he was also a great cook . This was evident when, in 2015, he broadcast in Nona by publishing his cooking.

He is learning from mistakes can be proved after the loan is not approved. He takes up a month and for many years to supply of paper but bank officials are wasting paperwork and said loans made not pass. Despite his loan in bank kicked, cursed, Caliph. Even they did not even glance and he was very disappointed when it did. He is doing paperwork bother and months for making paperwork. But bank officials that only  loan paperwork and said he did not graduate. He asked, "Why has not passed the loan?" They replied, "you are still raw! gurantor body needs, you need land, you need to create loan assets, and so on. "He sobbed and realize themselves likened so stunted in their eyes. There is also a close relative who said; "Alif syukri, you will not be able. At SPM, were not separated into university. You will not be able to Syukri. "From here he tries to find a way out to solve the problem. At that time, only friends who are a source of strength and even more proud when there are customers who call to create beauty workshops throughout Malaysia. He tried to contact the customer and deliver seeker to create a brand and want to share with them. Among those who help provide capital to him is Sir. Putra, Madam Rohani, his father, Madam Linda and Madam Rina. He was very appreciative of their help and said that without his help they would not necessarily products until this stage. So, he gave tips that did not care what other people's views about us and we need to start from scratch count more than happy at the beginning but will face difficult problem because the problem will mature us.

With the vision and mission D'Herbs that will bring greater impact and move forward a portrait of his foresight. Outlined vision is to become a single company level that produces health and beauty products with an open concept that is easier and simpler at the same time have the best system in terms of management, effectiveness, quality and reasonable price that is affordable for all groups can simultaneously generate income and profit for the second - two parties, namely producers and traders. While its mission is to help young women and men who suffer from health problems both internal and external to appear more confident and stylish. Besides helping them generate higher income by selling products from D'Herbs.

He believes that in order to move forward we need to have a clear mission and vision so that the objective is not to run away from the original substrate. His foresight in developing the company D'Herbs. It is unclear when he targeted D'Herbs will be a strong company and is evident when operational within four years, could generate best-selling product on the market. By having a strong company, has been operating for 4 years and is among the top selling products in the market Marketing Plan simple and attractive, provide system training and assistance activities, bonus and reward interesting and achievable, providing ease of online systems, have their own factories and producing quality products, products with low price triggers phenomenon worthy quality, a leader in providing products Juice Drinks Health, is committed to the production of products CLEAN, HOLY and HALAL, licensed and company-owned Bumiputera, flexible and easy to tolerate from a business aspect will make D 'Herbs a brand of choice. In addition, he has advertised D'Herbs products in magazines and newspapers such as the Weekly bestsellers in Malaysia Women, Midi, Family, Harmony, Metro, where our ads have been broadcast every week and it was a very big impact because of us. But also had been aired on radio stations nationally and received very encouraging. More encouraging D'Herbs also sponsored programs such as Akademi Fantasia great and Stars for Stars on Astro and TV3. This is a portrait of him looking far in promoting its products as is now the era of globalization and technology.

As a successful entrepreneur, Dato 'Aliff Syukri Kamarzaman very responsible and give full commitment whatsoever in any work done by him. He is also a man who can be trusted in every things.  For example, when he wanted to make a bank loan to be used as capital to start his business, but all the paper work that has been done by him was kicked and thrown the paper work and the bank officials said that the loan did not pass. After that, he has shown his paper to his colleagues and customers related to his desire to do business.  Then he received a shocking response. The average participating in the meeting that I encourage all interested and confident with the business.  He had received a sum of money from his colleagues to be used as an investment. From here we can see that he was using the money for business rather than for anything else.  Indirectly, this proves that he is a person who can be trusted. As a result, the company D 'Herbs have been successful to the extent that boasts today.

In a nutshell, failure is not a real challenge to an entrepreneur but the most significant how an entrepreneur stand against the challenges around them. It is important for us to learn from their's mistake and successful to become an good entrepreneur.

Definition

The word entrepreneur derived from the French languange, entreprende meaning assume duties or attempt. Entrepreneurs is define as someone who exercises initiative by organizing a venture to take benefit of an opportunity and as a someone who have the need of power to decide what, how, and how much of a good service will be produced.

TASK  A

1. LOUIS ELLISON

Definition Of Integrity And Reliability In Entrepreneur

Integrity mean strong adherence to a moral code, reflect in transparent honest. He faced major problem during his career as he manage to become stand against the problem by recycle his innovation and transform his management structure after an controversial when his company market almost bankrupt as accountancy problem occurred in his company.

Integrity And Reliability Entrepreneur

             During 1986,  Orial was implemented IPO(Initial Public Offering) but the accountancy problem occurred in his company, Oracle company had cause the company almost bankcrupt which majority of company marketing to collapsed. After change ofthe huge management system and redevelope product, on 1992 his company manage to become leader in management system data in global. He also developed the company by take over other company such as People Soft, Siebel System, Sun Microsystem which help Oracle to achieve 185 billion dollar with entirely around 40 thousand work force on 2014.

           

2.  DATO WIRA DR. MAZNAH HAMID

Definition Of Initiative In Entrepreneur

       Initiative means an action taken by an individual, often done without the managerial influence. She taking the most bankcrupt company by transformed the company into the lead security company in Malaysia market. She expand his company from become only “eye-watching” services onto total security, with state of art management servives across the international boundaries.

Initiative Entrepreneur

She is the person behind the biggest company providing security services to the company in distinguished industries and sectors. She is well known as “iron lady” in Malaysia by his commitment toward his company. She is the person behind the biggest company providing security services to the company in distinguished industries and sectors. She is well known as “iron lady” in Malaysia by his commitment toward his company. On beginning, she bring her company to the successful as she depend only RM 5000 as capital without the help of financial institutions. She have the integrity towards community as she active in patronize society, sharing his entrepreneurial knowledge by becoming the Felo school of social development in University Utara Malaysia(UUM). She also become subordinat for his own company when her company lack of work force.

3. TAN SRI SYED MOKHTAR AL-BUKHARY (ENTREPRENEUR OF LOVE

     WELFARE)

Definition Of Versality In Entrepreneur

            Versatility allows to adapt to many different situations. During his leadership of the business, an entrepreneur is like being faced with a battle that can not run away from facing any difficulties, hardships and sufferings, especially in terms of financial management, marketing, production and management employees and the organization as a whole. Entrepreneurs will face all the challenges and difficulties calmly without subduing their efforts to move forward. For entrepreneurs, the issues and the suffering there must be a reason behind this.

Versality Entrepreneur

Tan Sri Syed Mokhtar Al-Bukhari capable man of good will do all the work since childhood. While still young and in school, but he could be independent to make a living to support his own family. For example, in 1975, he established the company to apply for a license Shah and trading of Bernas rice and he managed to get a contract for the supply of rice to FELDA, MARA, Pernas trafficking and so on. He then developed the business to other commodity that is  sugar through Bukhari Sdn. Bhd. Finally after a year of commencement of the operations he established Bukhary (KL) Sdn. Bhd. for a contract to supply rice, tea, powdered chocolate, powdered milk and ghee to the government. Therefore, clearly show that Tan Sri Syed Mokhtar Bukhari is not only a smart entrepreneur even capable of doing a variety of things.

4.  SIR BARTOLO  VALASTRO.

Definition Of Decisive In Entrepreneur

The definition of decisive is having the ability to make decisions or something that determines what comes next. Then that settles or can settle a dispute, question, example conclusive decisive evidence. Successful entrepreneurs always emphasized quality standard and high work values will gain a competitive advantage over existing competitors. This is because customers usually will examine and compare the quality of a product before they buy it. Through the high quality of work, entrepreneurs can not only convinces buyers and customers, but also to satisfy their wants and needs. It indirectly, can improve business performance and image of entrepreneurs.

Decisive Entrepreneur

Bartolo Valastro is an entrepreneur who runs the firm in business. Bertolo better known as Buddy. He was born on March 3, 1977 in Hoboken, New Jersey, United States. he was involved in cakes and pastries and is a famous chef in America and the world. He is the owner of Carlo's Bakery. her duties expressly with bakery operations continues to monitor all the time and every day without a break. Youth are very concerned about complaints from customers, dealing with an unreliable supplier and later, a new business form and attach great importance to relations in the family. In his business, there are some members of his own family. however he firmly against the family and employees. Since buddy adopt its firmness, causing them closer family ties.

5. TAN SRI  ANTHONY FRANCIS

Definition Of Time Competence In Entrepreneur

Every entrepreneur who is doing entrepreneurial activities must have three main things which are behaviour, attitude and skills. Behaviour and attitude are used to deal, mostly, about intercommunication with other people. Our behavior and attitude reflect how good our organization or company would be in the other people’s point of view or perception. Though we are not necessarily use our voice to communicate , our gesture has told everything. Besides that , skills also are important thing in order to run the business. It also emphasizes that skills are considered being used as fundamental of analytical research and policy interventions in the modern era. As the result, our organization or company has high competency models that can compete with any other competent competitor. One of the model of competency is time competency.

Time is the whole chain when process , act or situation is happening at the moment. Anything we can against the time. There are two different world on how to describe the time . Perhaps, for the businessman, who considers the concept of “time is money”, always calculating how do I get the money within particular time. But for the entrepreneurs, money is only for the company’s battery life cycle. The main goal for the entrepreneur is how do I make something new within a certain time.

Time Competence  Entrepreneur                                                        

For example Tan Sri Anthony Francis “Tony” Fernandes is the founder of Tune Air Sdn Bhd, who introduced the first budget no- frills airline, Air Asia, to Malaysians with the tagline “Now everyone can fly”. Fernandes managed to turn Air Asia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company in very quick and fast period of time. He was also instrumental in lobbying the then Malaysian prime minister, Tun Dr. Mahathir Mohamad in mid-2003, to propose the idea of open skies agreement  with neighbouring Thailand, Indonesia, and Singapore. As a result, these nations have granted landing rights to Air Asia and other discount carriers.

            It was trough Datuk Pahamin A. Rejab, the former secretary-general of the Malaysian domestic trade and consumer affairs ministry that Fernandes came to meet with then prime minster, in October 2001. Instead of starting from scratch, Mahatir advised Fernandes to buy an existing airline. Air Asia, heavily indebted subsidiary of the Malaysian government owned conglomerate, DRB-Hicom, was losing money. To gain profit very quickly, Fernandes himself have to mortgage his own home and used all of his personal saving  to acquire  the company to flourish with profits, comprising 2 Boeing 737-300 jet aircraft and  debts of US$11 million(RM 40 million), for  RM 1(26 US cents), and have transformed it into an industry player for today commercial low budget flight in the world. 1 year later, that is in 2004 after his take over, Air Asia had broken even and cleared all its debts in just matter of  total 1 year. Its  initial public offering (IPO) in November 2004 was oversubscribed by 130 per cent in margins revenues.

           

Fernandes says his timing was in fact perfect:11 September 2001, aircraft leasing costs  fells 40%. Also, airline lay-offs meant experienced staff were readily available. Fernandes himself capable in coping, embracing and competing with time in rebuilding the heavily indebted and gaining back revenues quickly before gaining more debts in the future. He himself, is said to be time competence as he able in turning the airplane company itself to a well renowned low cut budget flight commercial plane in the world in matter of short period as to ease the debts he carry and a well-structured organisations management  to create a world branded company. His stories in flourishing the company is well fitted the traits of time competence itself.

6. TAN SRI ANTHONY  FRANCIS  FERNANDES

Definition Of Perceptiveness In Entrepreneur

Perceptiveness is define as an ability to sense the problem and analyze the problem before taking an action.

Perceptiveness Entrepreneur  

                                                      

Tony Fernandes is an entrepreneur in the company efficiently manage the underlying business, especially in the field of aviation. he took over the government-owned company, DRB-HICOM debt laden. he replaces with his company Tune Air Sdn Bhd in 2001. He knew that the efficiency in the field of aviation is essential to avoid losses and waste of resources and time. Therefore, he made sure every process in the flight conducted smoothly without any disturbance. Under the leadership of Tony Ferdinandes, Air Asia achieve a career for the sake of a career as a cost-effective practice. He is also concerned about the low cost in everything. It causes Air Asia thus compete with MAS began operations at a low cost. He started down the cost of starting a business strategy is to buy airplane used. This is because the planes used have low prices compared with the new plane. This strategy led the company to profitability and have more funds. Then a plane recently replaced with new aircraft gradually.

7. SIR  RICHARD  CHARLES  NICHOLAS  BRANSON 

Definition Of Ability To Learn From Mistake In Entrepreneur

Ability to learn from the mistake in entrepreneur define as someone able to learn from mistake without desperately to achieve success and failure can not be an obstacles to success.

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Ability To Learn From Mistake Entrepreneur        

                                                

Richard Branson is best known as the founder of Virgin Group, which comprises more than 400 companies. His success in business under the brand name Virgin Group of companies is Virgin Atlantic (Aviation), Virgin Gaming (Video Game), Virgin Mobile (Telecommunications), Virgin Money (Banking), Virgin Records (Record Company). However, before he was successful in business, but he had been failure more than once. He gets a big lesson that should never underestimate the major beverage producers in the world. It was a big mistake because he did not ever think about the great rivalry that will be experienced by companies with larger companies and long-established down before this. He also failed in a wedding garment industry (Virgin Bride), cosmetics and toiletries business online (Virgin Vie), men's and women's clothing as well as shoes and accessories (Virgin Clothing), entertainment retail chain stores (Virgin Megastores), developed the automobile business retailers (Virgin Cars), florists (Virgin flower), digital music (Virgin Pulse and Virgin Digital), social network sites (Virgin Student), lingerie (Virginware), liquor (vodka Virgin) and lottery (Virgin National lottery). Flight Virgin Express was closed in 2006, after a loss,. Today the airline operates using the name of Brussels Airlines. Richard Branson is one of the entrepreneur has been learn from mistake more than once times, but not give up the goal and struggle to achieve it however already failure many times. Lastly, he success in business after failure, because failure make him strengthen and determine to achieve goal. 

8. TAN SRI DATO’ VINCENT TAN

Definition Of Ethical Consciousness  In Entrepreneur

The meaning of ethical consciousness of regard code of conduct as entrepreneurs should have self-consciousness and realization to implement self-control. Personal ethical consciousness exposes entrepreneurs, individual attributes that ethical values developed in consistence with social manner . However, the important of being ethical consciousness leads individually  to behave ethically and take the obligation toward corporate social responsibility as they do business concerning with social welfare and the environment. Besides, entrepreneurs gain more advantages from public trust such as built good image for firm reputation, stable employees, attract more investors and vitally gaining more new customers. Thus, entrepreneurs better to maintain a good ethical behaviour for modelling other as well. In the fast-changing entrepreneurial space, it has become evident that ethical consciousness is the constant driving force behind every successful business. Ethical awareness not only cultivates moral behaviour and trustworthy in organization , but is essential to creating a company culture and identity that resonates with consumers.   

Ethical Consciousness  Entrepreneur       

                                                 

For example, Tan Sri Dato' Vincent Tan the current owner of Cardiff City F.C. He is the Chairman and Chief Executive of Berjaya Corporation Berhad, which controls a wide array of businesses which includes golfing, property, resorts, and gambling in a group known as the Berjaya Group. He operates the second pay-TV service in Malaysia, MiTV, that was launched in September 2005. In 2010 he entered the Forbes billionaire list with an estimated worth of US$1.3 billion (RM4.2 billion). Tan's success in the Malaysian business sector has been attributed in part to his close association with prominent Malay political figures.

           Tan was born in 1952, in Batu Pahat, Johor. He worked as a clerk and an insurance agent before going into business in the 1980s. In 1982 he purchased Malaysia's McDonald's franchise and in 1985 he bought Sports Toto when the lottery agency was privatized by the government. Vincent Tan has had close links with Mahathir Mohamad and his family, the ex-prime minister of Malaysia. Vincent Tan obtained the license of his lottery business from an untendered privatization in 1985.On 23rd of February 2012, Vincent has decided to retire from an active corporate role in (B-Corp), the flagship of the Berjaya Group of Companies.

He has the ethical consciousness in pursuing in other ventures in business with very specific views in future business that can flourish. So, used a very manner ways in getting a licence and the capable in chasing his dreams with manners and aware about the pros and cons in his business. For example entering in football is a risk things as he has to evaluate the profit of investing his money in that club. Also, the taking control on Toto sport , gamble  ventures had gave him once a doubtful on what he can gain from it rather involving solely in construction  and property in the Malaysia landscape business atmosphere thus overseas it

9. DATUK LOH  BOON SIEW

Definition Of Foresight In Entrepreneur

The ability to imagine what is likely to happen and to consider this when planning  to the future.

 Foresight Entrepreneur      

                                                  

Loh Boon Siew is a entrepreneur who has foresight in business before he become entrepreneur. Loh is the first sole distributor of Honda motorcycles in Malaysia.  He known as Mr. Honda and born in  1915 in China. Mr. Loh come from poor families and almost no formal education but he has foresight about business make him succeeded in introducing the Honda Super Cub motorcycle. He saw a Honda motorcycle brand still exists and still used by people of Malaysia during a visit to Japan for sightseeing. He think that branded Honda motorcycles will be a good market if brought into Malaysia. He brings in Honda motorcycle designer and ridiculed by people who think fast the vehicle is damaged and useless. But he did not give up to achieve its aim of introducing Honda so that by the year 1963, Honda became the most sought. Mr. Loh success in this business because he has foresight about Honda will good sales and all people Malaysia prefer the brand despite ridiculed by people. Lastly, He was the one who managed to put the Honda as the third largest vehicle sold in the country. He foresight, effort, take risks and seek a second chance make him success in this business.